100+ GoHighLevel Features: Complete Breakdown of Everything the Platform Can Do

Go high level is one of the most feature-dense platforms in existence — and most users running it for a year are still discovering capabilities they didn’t know existed.

Over 20 major feature categories span to over 100+ features: from the agency command center and AI employee suite to funnel builders, webinar hosting, reputation management, course platforms, and a brand-new AI page builder that generates full pages from a single prompt.

This complete GoHighLevel features guide pulls back the curtain on every major capability: what each feature does, who it’s built for, and how it connects to the rest of the platform.

Whether you’re a business owner evaluating ghl for the first time or an agency already using it and looking for features you haven’t activated yet, this is the full picture.

If you haven’t signed up yet, this affiliate link unlocks a 30-day free trial — double the 14 days offered on GoHighLevel’s homepage.

The Agency Admin Account: The Architecture Behind Everything

Before covering any individual feature, you need to understand the structure that makes gohighlevel different from every other tool you’ve used. When you log into GoHighLevel as an agency owner, you’re not looking at a single account. You’re looking at a command center.

From the agency view, you can spin up individual sub-accounts for every client you manage — each completely isolated with its own CRM, contacts, automations, pipelines, funnels, and settings. One agency dashboard, unlimited client worlds underneath it.

Snapshots take that architecture further.

You can snapshot any sub-account — capturing every workflow, funnel, template, automation sequence, and setting you’ve built for one client or master sub-account — and duplicate it instantly to a new account.

Onboarding a new client goes from weeks of setup to a single click. For agencies managing multiple clients in the same industry, this alone saves dozens of hours per month.

White-labeling means your clients never see GoHighLevel.

They see your brand name, logo, and colors.

You can manage an unlimited number of separate brands from one agency account on the Unlimited or Agency Pro plan — serving clients at the highest level without investing in custom software development.

SaaS Configurator is part of GoHighLevel’s SaaS mode on the Agency Pro plan.

It lets an agency package gohighlevel as its own software product and sell it on custom pricing tiers. In the configurator, you define SaaS plans, decide which features and add-ons each plan includes, and connect those plans to billing so they can be sold and managed automatically.

Feature gating in SaaS mode lets you control which parts of the platform each user or sub-account can access — you decide what your clients see and what they don’t.

That level of control is what makes GoHighLevel genuinely scalable as an agency business, not just as a tool you use, but as a platform you sell and resell.

Watch this video below to learn more about GHL’s SaaS mode:

GoHighLevel CRM: Contact Management and the Unified Inbox

The CRM is the heartbeat of the gohighlevel platform — and it starts with something competitors charge more for: unlimited contacts with no ceiling, no tier that unlocks more contacts, and no usage cap.

Every contact has a full profile that automatically logs every interaction: calls, emails, SMS messages, social messages, notes, tasks, appointments, payment history, and form submissions.

The contact activity audit log and attribution mapping show you exactly how every contact found you: which channel, which ad, which page they visited, which form they submitted, and their entire lifetime activity inside your account.

You can build smart lists based on any combination of contact data, tags, pipeline stage, activity history, or custom fields.

So segmenting your database for a specific campaign takes seconds, not hours.

The Unified Conversation Inbox is one of those features that sounds simple until you realize how much time it saves.

Every channel — SMS, email, Facebook Messenger, Instagram DMs, WhatsApp, Google Business Messages, and live chat — feeds into a single inbox.

Your team manages all of it from one screen, with full contact context visible alongside every conversation. No more bouncing between five different apps to manage client communications.

The Missed Call Text Back feature runs silently in the background and captures opportunities around the clock.

The moment a call goes unanswered, GoHighLevel automatically fires a personalized SMS to the caller.

For local businesses, this single feature recovers leads that would otherwise go cold before anyone even calls back — no ongoing management required once it’s configured.

The Two-Way Calling System lets your team make and receive calls directly from inside GoHighLevel using the LC phone system.

Every call is logged, recorded if you choose, and transcribed — so there’s a written record of every conversation without anyone taking manual notes.

GoHighLevel Calendar Features and Booking System

The calendar system inside GoHighLevel deserves its own section because it’s far more sophisticated than most people realize.

You have five distinct calendar types available, each designed for a different scheduling scenario.

• The Simple Calendar handles standard one-on-one booking.
• The Round Robin Calendar distributes bookings across a team based on availability or priority — ideal for a sales team routing leads.
• The Class Booking Calendar handles one-to-many scheduling where one time slot accepts multiple attendees.
• The Collective Booking Calendar brings multiple team members together for a single appointment — useful for panel calls or collaborative consultations.
• The Service Menu Calendar is the crown jewel for service-based businesses: it creates a synchronized booking system across multiple services, staff members, and rooms or resources, preventing double booking across a complex operation.

Upfront payment collection is built directly into the booking flow. Your calendar can require a deposit or full payment before confirming an appointment, which dramatically reduces no-shows.

Automated SMS and email reminders are configured once and run indefinitely. The calendar syncs bidirectionally with Google Calendar and Outlook, so nothing falls through the cracks.

GoHighLevel Pipeline Management and Opportunity Tracking

The gohighlevel pipeline and opportunity management system gives you a visual, fully customizable view of every deal in motion across your business.

You can create unlimited pipelines with custom stages — so your sales process, your onboarding process, your project delivery process, and your renewal process can each have their own dedicated pipeline.

Each opportunity card holds the full contact record, the deal value, the current stage, and the full interaction history.

You can move cards manually or automate their progression based on triggers — so a completed form, a paid invoice, a signed contract, or a scheduled appointment can automatically advance a contact to the next pipeline stage without anyone touching it.

The Pipeline Reporting dashboard gives you aggregate pipeline data across all your clients or all your team members — conversion rates, deal velocity, and revenue forecasts at a glance.

For agencies managing multiple clients, this reporting layer gives you the visibility to spot where deals are stalling before they become a problem.

GoHighLevel Automation: Workflows, Triggers, and Actions

The workflow automation engine is the most powerful part of GoHighLevel and the feature that separates it from every other tool it competes with. Every automation lives inside a visual workflow builder where you can see the entire process mapped from trigger to final action.

The trigger library is enormous.

Form submissions, appointment booked, appointment cancelled, appointment no-show, contact tag added or removed, pipeline stage changed, email opened, email link clicked, payment received, invoice sent, course enrollment, membership action, inbound call, missed call, voicemail received, Facebook lead form submission, affiliate account creation, and dozens more.

Every possible event inside and outside the platform can serve as a workflow entry point.

The action library is equally deep.

You can send emails, SMS messages, WhatsApp messages, voicemail drops, Facebook Messenger messages, and internal Slack notifications.

You can create and update contacts, add or remove tags, move pipeline opportunities, create tasks, book appointments, collect payments, enroll in courses, add to or remove from campaigns, fire webhooks to external APIs, run conditional logic branches, introduce time delays, and integrate AI-powered decision making directly into the workflow.

The AI-powered booking bot inside workflows deserves special mention.

It’s a conversational SMS agent that can interpret both positive and negative responses from a contact and navigate the entire booking flow intelligently.

The AI also specializes in handling objections, rescheduling requests, and confirmations without any human involvement.

For local businesses that can’t afford to manually followup with every lead, this gohighlevel automation alone justifies the platform cost.

Workflow Recipes are pre-built automation templates for the most common use cases.

You can find template for various use cases such as missed call followup, lead nurturing sequences, appointment confirmation flows, review request campaigns, and more.

You can deploy a proven workflow in minutes and customize it from there rather than building from scratch.

GoHighLevel Funnel Builder, Website Builder, and AI Page Builder

The site and page building ecosystem inside GoHighLevel covers everything from single landing pages to complex multi-step sales funnels to full multi-page websites to webinars and ecommerce stores.

The funnel builder has templates across more than a dozen business verticals.

It has a drag-and-drop editor that makes it fast to build pages with one- and two-step checkouts, video embeds, countdown timers, testimonial sections, pricing tables, forms, surveys, and custom code blocks.

Funnels can be connected to payment processors, CRM pipelines, and automation workflows — so a completed purchase automatically creates a contact, logs the opportunity, triggers a fulfillment sequence workflow automation, and sends a receipt without any manual intervention.

The website builder uses the same editing environment and supports unlimited websites across unlimited sub-accounts.

Blogs are built into the same system, and the AI writing tools can generate and publish blog content from inside GoHighLevel — particularly useful for agencies managing SEO content for local business clients.

The AI Website and Funnel Builder is a feature that’s changing how people build inside GoHighLevel entirely.

Rather than starting with a blank canvas or a template and dragging elements around, you describe what you want in a prompt and the AI builds the page — full sections, copy, layout, imagery, and structure generated from a single instruction.

But is a more powerful AI builder called “AI Studio: Vibe Builder:” Think of it as the best alternative to Lovable.

The early results are genuinely competitive with dedicated AI vibe-coding building platforms.

As this feature keeps improving, the barrier to spinning up high-quality client pages or funnels drops to near zero for agencies. Think of it as having a skilled web designer who works at the speed of typing.

GoHighLevel AI Features: The Complete AI Employee Suite

GoHighLevel’s AI capabilities go far beyond a basic chatbot or a content generator bolted onto the side of the platform. It’s a coordinated suite of 9+ AI-powered capabilities designed to handle the parts of your business that normally require a human being available at every hour.

Voice AI puts an intelligent phone agent on your inbound and outbound call lines.

It handles real conversations — not robotic phone trees — and can qualify leads, answer questions, and book appointments entirely over the phone without a human ever picking up.

Paired with the Speakable Voice AI website widget, it captures leads at 11pm on a Saturday that would otherwise go to a competitor who answered.

Conversation AI handles your text-based interactions — website chat, SMS, followup, and messenger conversations.

It understands context, responds intelligently, and can guide a prospect from first contact all the way to a booked appointment without anyone on your team lifting a finger.

Funnels & Website AI and AI Studio (Vibe Builder) we covered earlier above that generate websites and funnels from text prompts.

Content AI generates written copy and visual content for emails, social posts, blogs, and ads.

Reviews AI generates contextually appropriate AI responses to incoming reviews instantly.

Workflow AI brings intelligence into your automation builder.

You describe what you want an automation to do in plain language and the AI maps out the workflow for you.

The Ask AI feature is a direct command interface connected to your entire GoHighLevel account.

You interact with it conversationally and it takes action inside your account in real time. Ask it to pull a list of leads in a specific niche and location and it generates that prospect list instantly.

Tell it to create a new contact, build a pipeline opportunity, or update a deal stage and it does it without you navigating to those sections.

Give it information about a lead and ask it to draft a personalized outreach email and it writes a unique, researched message. This feature represents a genuine shift in how people interact with their CRM.

Agent Studio is where the gohighlevel AI concept reaches its highest level.

Using a visual node-based canvas, you design fully custom autonomous agents that can search your knowledge base, retrieve real-time information from the web, call external APIs, route conversations based on detected intent, and execute multi-step actions in sequence — all without any human in the loop.

Where the other AI tools handle predefined tasks extremely well, Agent Studio handles complex, unpredictable scenarios that no single preset feature can manage alone.

GoHighLevel Reputation Management Features

The reputation management system inside GoHighLevel handles the full cycle of online review generation, monitoring, and response.

Automated review request sequences send personalized SMS and email outreach to recent customers asking for a review on Google or Facebook

The timing, messaging, and followup frequency of the workflow are all customizable for each type of review (1-5 star ratings).

The review dashboard gives you an aggregate view of your rating and recent reviews across platforms.

With Reviews AI, you can generate AI-powered review responses that are contextually appropriate to new reviews instantly — so you’re never leaving a review unanswered while your attention is elsewhere.

The native Yext integration extends your reputation management to off-page optimization, leveraging 70+ directories and listing sites to ensure your business information is consistent and your reputation is managed across the entire web.

The Google Business Profile (GBP) Optimization feature lets you manage your entire Google My Business listing directly inside the dashboard

With the GBP SEO management feature, you can update your business info, photos, services, hours, and contact details without logging into Google separately.

A built-in profile score shows how optimized your listing is and highlights missing elements that impact local rankings.

For marketing agencies managing multiple client listings from one place, this feature alone saves significantly on dedicated GBP management tools.

Email Campaigns, Social Media, and the Affiliate Manager

The email marketing system — powered by the LC email infrastructure — handles single broadcasts, fully sequenced drip campaigns, A/B testing, and complex behavioral email automation.

The drag-and-drop email builder is simple and easy to use.

It has templates across dozens of business niches.

AI content generation built into the builder can produce subject lines, body copy, and calls to action from a simple prompt.

A/B testing is available for subject lines and email body content.

Advanced segmentation lets you target subsets of your list based on tags, behavior, pipeline stage, purchase history, and custom data fields.

Ensuring every campaign lands with precision.

The social media management tool connects to Google Business Profile, Facebook, Instagram, LinkedIn, Pinterest, Twitter/X, Threads, and TikTok.

You can plan, write, design, and schedule posts across all channels from one content calendar inside GoHighLevel.

The AI content tools can generate post copy and images directly from the social planner.

With GHL’s social media management tool, a full week of content across multiple platforms can be produced and scheduled in a single session.

The Affiliate Manager is built directly into the platform at no additional cost.

You can create multi-tier affiliate programs, generate unique tracking links for each affiliate, automate commission tracking, and manage payouts — all without connecting a separate affiliate tracking platform.

Trigger Links are a powerful and underused feature.

You assign a URL that, when clicked, fires an automation inside GoHighLevel.

A link in an email, a text message, or a social post can instantly tag a contact, move them through a pipeline, enroll them in a sequence, or trigger any other workflow action. It turns every piece of content you publish into a behavioral data collection point.

Memberships, Courses, Communities, and the Client Portal

The membership and community platform inside GoHighLevel handles course creation, community management, and digital product delivery in one unified environment.

Communities function as a social platform built directly inside GoHighLevel — so rather than running your course inside one platform and your community in a separate Facebook group or Circle, both exist under your brand in one place.

Members can post, comment, share content, and interact without anyone needing a third-party login. Think of it as the best Skool alternative, without the separate subscription.

On the course management side, you can build sprint courses for short, focused skill topics.

You can build marathon courses for comprehensive multi-module programs; membership sites that combine courses with ongoing content updates; and fully custom course architectures.

Each course supports unlimited video hosting, audio files, document uploads, and completion certificates. Paid courses can be structured as one-time purchases, subscriptions, or payment plans.

The Client Portal gives your clients or students a branded login experience where they can access their materials, courses, communities, and documents — all under your white-labeled brand.

Payments, Webinars, Forms, and Additional Platform Features

The payments and commerce infrastructure inside GoHighLevel handles the full transaction lifecycle. Integrations with Stripe, PayPal, NMI, and Authorize.net cover the most common payment processing needs.

The invoicing system generates and sends professional invoices with automated payment reminders.

Proposals and estimates let you send contracts with legally binding e-signatures directly through GoHighLevel — no DocuSign needed.

Text-to-Pay lets you send a payment link via SMS that a contact can complete from their phone in under a minute.

Subscription and recurring payment management is built in for memberships, retainers, and recurring service fees.

Webinars are integrated directly into the funnel and sites ecosystem, so you can create registration pages, thank-you pages, and replay pages as part of a connected multi-step funnel.

Registration forms connect directly to your CRM…

…so every person who signs up becomes a contact, instantly tagged and enrolled in your pre-webinar reminder sequence automatically.

Forms and surveys go beyond basic lead capture.

You get conditional logic, custom field types, payment collection within forms, and the ability to fire automations on form submission.

The Chat Widget can be configured as an SMS capture widget or a live chat interface, embedded on any GoHighLevel page or external website with a script, and all incoming conversations feed directly into the unified inbox.

The all-in-one chat widget can handle all forms of communications such as text chats, live chats, voice calls, Facebook, Instagram, and SMS.

The E-Commerce Store Builder is built into the Sites section and is strong enough to use on its own for the right businesses. You can create and list products inside the platform.

Product features include variants (size, color), pricing controls, inventory tracking, promotional labels, and built-in SEO settings.

Purchases instantly connect to the CRM, enabling abandoned cart recovery, followup sequences, and customer nurturing without third-party tools.

It works best for small-to-mid-size stores under 50 products — for large catalogs, Shopify remains the stronger choice, but both can integrate.

Analytics, Reporting, and GoHighLevel Integrations

The analytics and reporting layer gives you visibility across every dimension of your business.

The customizable dashboard lets you select which data widgets you want front and center — revenue, pipeline value, conversion rates, appointment volume, call analytics, campaign performance — and arrange them however makes sense for your workflow.

Google Ads and Facebook Ads data pulls directly into GoHighLevel so you can monitor ad performance alongside CRM performance without switching platforms.

Attribution reports show you which sources and campaigns are generating the most valuable contacts.

Call reporting gives you volume, duration, and outcome data across your phone activity.

Agent and user reporting breaks down individual team member performance — calls made, appointments booked, deals closed — so you know exactly where your team’s leverage is.

These reporting tools give the agency dashboard a complete performance picture across clients and channels.

The settings and integrations layer connects GoHighLevel to the outside world.

Native integrations include Google, Facebook, Instagram, TikTok, Stripe, PayPal, QuickBooks, Shopify, Slack, Zoom, and more.

The Zapier integration opens up connections to thousands of additional tools.

API access on the Unlimited and Agency Pro plans allows custom integrations with virtually any software your clients or agency use.

Custom fields and custom values let you store and dynamically insert any data point into your communications and automations — so personalization goes far beyond first name and company name.

HIPAA compliance is available as an add-on for healthcare-adjacent businesses, and GDPR compliance features are built in for international users.

GoHighLevel Features by Plan: What Each Tier Includes

Understanding the features by plan matters because not everything is available at the same tier, though the gap between plans is narrower than most people expect.

Starter Plan

A small business owner on the $97 Starter Plan has access to all core GHL features such as the full CRM, calendar, payments, website and funnel builder, course platform, community tool, email marketing automation, workflows, and reputation management.

The starter plan replaces tools that would otherwise cost several hundred dollars per month across separate subscriptions.

The Starter plan supports up to three sub-accounts, includes white-labeling and a branded desktop app, and excludes only API access and the SMS/email rebilling feature but available on the unlimited plan.

Unlimited Plan

A marketing agency on the $297 Unlimited Plan can manage unlimited client sub-accounts, onboard each one using a pre-built snapshot, white-label the entire experience under their brand, and use it to serve their clients at scale.

It adds basic API access and the ability to rebill phone and email usage to clients at cost which means you can add profit margin or markups to the features you can rebill that is available only on the Agency Pro (SaaS Pro) plan.

Agency Pro (SaaS Pro) Plan

A SaaSpreneur on the $497 Agency Pro Plan can auto-resell GoHighLevel as their own SaaS product to generate recurring revenue that offsets or completely covers the subscription cost.

Every usage-based service — phone, email, AI, WhatsApp, and more — can be marked up and billed to clients as a profit center. The SaaS configurator, feature gating, automated sub-account creation, and advanced API access are all unlocked at this tier.

Summary

GoHighLevel consolidates more business and marketing functionality into one platform than any comparable tool at this price point.

The depth is genuinely unusual — most tools are deep in one area and shallow everywhere else, but gohighlevel is deep across a remarkable number of areas simultaneously, and it keeps getting deeper.

The platform is best for marketing agencies managing multiple clients, local service businesses automating their lead followup and reputation management, and coaches or consultants looking to consolidate their tool stack into one system.

Use this affiliate link to start your 30-day free trial — double the 14 days on the GoHighLevel homepage — and explore gohighlevel features across your specific use case before committing to a plan.

Key Takeaways

• GoHighLevel includes over 20 major feature categories in one all-in-one platform with over 100+ features — CRM, automation, funnels, websites, email, SMS, calendar booking, courses, communities, reputation management, social media, analytics, AI, and more.
• The agency sub-account architecture lets you manage unlimited client accounts from one dashboard, each fully isolated with its own CRM, automations, pipelines, and settings.
• White-labeling is available on all plans — clients see your brand name, logo, and colors, not GoHighLevel’s.
• The workflow automation engine is the platform’s most powerful differentiator — with a trigger library covering every event inside and outside the platform and an action library covering every communication channel and CRM action.
• GoHighLevel’s AI Employee Suite includes seven-plus coordinated AI capabilities — Voice AI, Conversation AI, Content AI, Reviews AI, Workflow AI, Ask AI and Agent Studio — all connected directly to the CRM.
• The Ask AI feature is a direct command interface that executes account actions from natural language instructions — pulling prospect lists, creating contacts, drafting personalized emails, and more.
• The new AI website and funnel builder generates full pages from a single prompt, comparable in quality to dedicated AI page builders.
• Reputation management features include automated review request sequences, AI-generated review responses, Yext listing sync across 70+ directories, and Google Business Profile management inside the dashboard.
• The Starter plan at $97/month gives a small business access to essentially the entire feature set with up to three sub-accounts; the Unlimited plan at $297 removes the sub-account ceiling; the Agency Pro plan at $497 adds SaaS mode and markup rebilling.
• The platform is deep across multiple areas simultaneously — most users running it for a year are still discovering capabilities they haven’t used yet.

Frequently Asked Questions

What features does GoHighLevel include?

GoHighLevel includes over 20 major feature categories with over 100+ unique features:

• CRM and contact management,
• unified conversations inbox,
• missed call text back,
• two-way calling,
• calendar and booking system,
• pipeline management,
• email marketing,
• social media scheduling,
• affiliate management,
• trigger links,
• workflow automation,
• funnel builder,
• website builder,
• AI page builder (AI studio/vibe builder),
• webinar hosting,
• forms and surveys,
• chat widget,
• client portal,
• membership and course platform,
• community platform,
• payments and invoicing,
• reputation management,
• Google Business Profile management,
• e-commerce store,
• analytics and reporting,
• and a full AI employee suite including:
• Voice AI,
• Conversation AI,
• Content AI,
• Reviews AI,
• Workflow AI, Ask AI
• and Agent Studio.
• Plus much more…

How does the GoHighLevel automation system work?

GoHighLevel automation is built around a visual workflow builder where every automation is mapped from trigger to final action.

A trigger can be any event inside or outside the platform — form submissions, missed calls, appointments, email clicks, payments, pipeline stage changes, and dozens more.

Actions can include sending SMS, email, WhatsApp, or voicemail messages; updating CRM records; moving pipeline cards; booking appointments; collecting payments; firing webhooks; running conditional logic; and integrating AI decision-making directly into the flow.

Workflow Recipes provide pre-built automation templates for common use cases so you can deploy in minutes rather than building from scratch and spending hours figuring it yourself alone.

What is the GoHighLevel AI Employee Suite?

The AI Employee Suite is a coordinated set of seven-plus AI-powered capabilities built into GoHighLevel:

• Voice AI handles inbound and outbound phone calls without a human;
• Conversation AI manages text-based chat and SMS conversations;
• Content AI generates copy and visual content for emails, social posts, and ads;
• Reviews AI generates contextual responses to incoming reviews;
• Workflow AI builds automation sequences from natural language descriptions;
• Ask AI that turn text prompts into actions you desired inside your CRM,
• and Agent Studio lets you build fully custom autonomous agents using a visual node canvas.

All seven connect directly to the CRM so every AI interaction feeds data back into contact records and can trigger workflows.

Is GoHighLevel good for small businesses?

Yes, particularly for small businesses with active marketing. The Starter plan at $97/month gives a small business owner access to the full CRM, calendar booking with upfront payment, missed call text back, automated review requests, email marketing, workflow automation, funnels, websites, and reputation management

It replaces a stack of separate tools that would otherwise cost several hundred dollars per month. The platform has a learning curve, but the ecosystem of tutorials and community resources has matured significantly to support new users.

What is GoHighLevel’s pipeline management?

GoHighLevel’s gohighlevel pipeline management gives you unlimited visual pipelines with fully custom stages for every process in your business — sales, onboarding, project delivery, and renewals.

Each opportunity card holds the full contact record, deal value, current stage, and interaction history.

Cards move through stages manually or automatically based on workflow triggers, and the pipeline reporting dashboard shows conversion rates, deal velocity, and revenue forecasts across all pipelines.

It’s a complete customer relationship management system built into the same platform as your marketing and automation tools.

How does GoHighLevel reputation management work?

GoHighLevel’s reputation management features automate the full review cycle.

Automated review request sequences send personalized SMS and email to recent customers asking for Google or Facebook reviews — timing, messaging, and followup frequency are all customizable.

The review dashboard shows your aggregate rating across platforms. Reviews AI generates contextually appropriate AI responses to new reviews instantly or based on your configuration.

The Yext integration syncs your business information across 70+ directories, and the Google Business Profile management tool lets you update and optimize your listing directly inside the GHL dashboard without logging into Google separately.

What integrations does GoHighLevel support?

GoHighLevel’s native integrations include Google, Facebook, Instagram, TikTok, Stripe, PayPal, QuickBooks, Shopify, Slack, Zoom, and dozens more.

The Zapier integration opens connections to thousands of additional tools that the native integrations doesn’t cover.

API access is available on the Unlimited and Agency Pro plans for custom integrations with virtually any software.

GoHighLevel also integrates with WhatsApp, and the HIPAA compliance add-on makes it viable for healthcare-adjacent businesses.

Custom fields and custom values let you store and dynamically use any data point in your communications and automations.